Indonesia’s Ministry of Tourism is coordinating with public and private stakeholders to develop accessible destinations, specialised services and wellness-focused travel products for older visitors.
Senior-friendly tourism development is being advanced by Indonesia’s Ministry of Tourism through closer cooperation with businesses, associations, universities, healthcare professionals and local communities. The initiative responds to the growth of ageing populations worldwide and the increasing demand for travel services adapted to older visitors.
The ministry said cooperation across the public and private sectors could create new economic opportunities while expanding Indonesia’s market for higher-quality tourism products.
Nia Niscaya, spokesperson for the Ministry of Tourism, said: “Through collaboration among the government, businesses, associations, academia, healthcare professionals, and the public, we are optimistic that developing senior tourism will open up new economic opportunities and expand the high-quality tourism market.”
The ministry expects senior-friendly tourism services to strengthen Indonesia’s position as a regional and international destination. The segment is designed around the physical, psychological and social requirements of older travellers.
Key elements include accessible infrastructure, flexible itineraries and travel environments that support visitor health. The development of this market also requires facilities that provide access to medical, healthcare and wellness services.
Tourism ecosystem and service standards
The Ministry of Tourism said its programme will cover both destination development and the creation of a wider business ecosystem capable of meeting the needs of senior visitors.
Niscaya said: “To realize this, the Ministry of Tourism is not only focusing on the development of destinations but also on building a business ecosystem that can thoroughly meet the needs of senior tourists,”
The government plans to improve service standards, strengthen workforce competencies and expand facilities suitable for older travellers. These measures are intended to support safer and more comfortable travel experiences.
Senior-friendly tourism infrastructure may include easier access to accommodation, attractions and transport, as well as appropriate health and wellness facilities. Tourism employees will also require training to understand and respond to the specific requirements of older guests.
Wellness and cultural travel packages
The ministry is also supporting the development of integrated travel packages that combine local culture, natural attractions, wellness services, and healthy dining options.
These packages are intended to provide experiences that contribute to visitors’ physical, mental and emotional wellbeing. They may also help destinations extend visitor stays and diversify tourism products beyond conventional sightseeing.
Indonesia’s senior-friendly tourism strategy forms part of wider efforts to develop wellness travel and improve the quality of visitor services. The ministry aims to position the country not only through its natural and cultural attractions, but also through specialised tourism products for older travellers.