Hotel Indigo Brussels City has implemented Vertu Interactive digital signagepowered by the 365 SignTouch platform, enhancing guest communication, event branding and operational efficiency across the property.
Hotel Indigo Brussels City, part of the IHG Hotels & Resorts portfolio and owned by the Pandox Group, has implemented a new digital guest communication system developed by VERTU Hospitality Group. The installation includes Vertu Interactive screens powered by the 365 SignTouch Digital Signageplatform, supporting the hotel’s efforts to enhance guest experience and event communication.
The deployment forms part of the property’s ongoing digital transformation strategy, aimed at improving operational efficiency and strengthening visual communication across guest-facing areas.
The Vertu Interactive solution enables the hotel to deliver dynamic, real-time content throughout meeting spaces and public areas. The platform supports a range of applications, including corporate branding, event personalisation and multimedia content, providing a flexible communication tool for hospitality operations.
The web-based SignTouch interface allows hotel teams to manage content centrally and update information instantly without requiring technical expertise. This functionality enables rapid adaptation of messaging for guests, events and corporate clients.
Gérald Lampaert, Founder, Chairman and CEO of the VERTU Group and VERTU Hotels and Resorts, said: “This installation at Hotel Indigo Brussels City represents exactly what Vertu Interactive was created to achieve: a seamless fusion of hospitality storytelling and intelligent digital and visual communication solutions.
Our goal has always been to empower hotel teams with tools that are powerful yet effortless to use, enabling them to create meaningful, real-time guest engagement without complexity.
We are proud to see this vision realised at such a dynamic property within the Pandox Group and IHG portfolio, and we thank both the hotel team and Pandox for their continued trust and collaboration. This is only the beginning of a broader transformation in how hospitality spaces communicate and connect with their audiences.”
Elena Drozd, General Manager of Hotel Indigo Brussels City, commented: “A game-changer for digital communication at Hotel Indigo Brussels City! We are absolutely delighted with the Vertu Interactive digital screens installed at Hotel Indigo Brussels City. Powered by the SignTouch platform, the system has completely transformed the way we communicate with our guests and event organisers.
From day one, the screens proved incredibly easy to use and navigate. The web-based interface is intuitive and high-performing, allowing our teams to manage and update content effortlessly — no technical expertise required. The onboarding and training provided by the VERTU Hospitality team was smooth, clear, and efficient, getting everyone up to speed in no time.
Sharing photos, videos, and company logos has never been simpler. Whether welcoming corporate clients with their branding or showcasing event highlights, the visual quality is outstanding and makes a real impression. The centralised content management system gives us full flexibility to adapt displays instantly for any occasion.
This solution truly delivers on its promise: modern, seamless, and memorable — for both our team and our guests. A fantastic partnership with the VERTU Hospitality Group and a technology we wholeheartedly recommend!”
According to the company, the deployment reflects the broader strategy of the VERTU Hospitality Group to expand its role in providing commercial, operational, strategic and technology support to independent hotels, hotel groups, resorts and tourism destinations across Europe and international markets.