The Meetings Industry Association (mia) is exhibiting at IMEX Frankfurt for the first time in its history when it returns 14-16 May. The trade association will be using Europe’s largest trade show for the global business meetings and events sector to raise the profile of its AIM accreditation to international buyers and industry peers.
Members joining the mia on its mia Pavilion stand throughout the three days include The Celtic Collection, ICC Wales and The Belfry Hotel and Resort.
The Meetings Industry Association’s chief executive Kerrin MacPhie said: “We’re delighted to be taking a stand for the first time at IMEX Frankfurt. By hosting the mia Pavilion – we’re not only offering our members a great cost-effective way to exhibit internationally but it’s a chance for the mia to share news with a global audience about our latest initiatives while helping to continue to spread the word about the range of quality venues and suppliers we have available in the UK.”
She added: “Attending trade shows like IMEX always provides a great opportunity for us to gain further intelligence on industry developments, challenges and opportunities. This helps inform and drive future mia activities as well as our quarterly state of the sector research mia Insights.”