Preferred Hotels & Resorts has announced the addition of four new member hotels in Bali, Indonesia, enhancing its presence in Southeast Asia. This expansion brings the brand’s Indonesian portfolio to five hotels, joining the existing AYANA Midplaza Jakarta. The move is part of the brand’s strategy to cater to the growing demand for luxury travel experiences in the region.
The new Bali properties offer diverse experiences, from cultural immersion in Ubud to beachfront luxury in Sanur. Christine Tan, Area Managing Director for Southeast Asia, stated, “As demand for authentic, experience-driven luxury travel continues to grow in the region, these new member properties enhance the diversity and competitiveness of our regional portfolio.”
The new additions include Ametis Villa Bali in Canggu, known for its private villas and personalised service, and Nuju Uluwatu, an adults-only retreat in Bingin. Samsara Ubud offers a wellness-focused experience in the highlands, whilst The Meru Sanur provides oceanfront luxury with a focus on wellness tourism.
Preferred Hotels & Resorts now represents 25 properties across seven countries in Southeast Asia. The brand’s commitment to the region is supported by a dedicated Singapore-based team providing on-the-ground support for hotel partners. Each new member participates in the I Prefer Hotel Rewards programme, offering benefits to travellers seeking unique hotel experiences.