PATA has named Guangzhou Chimelong Group as its newest Preferred Partner, strengthening cooperation on responsible tourism, research and destination development across the Asia Pacific region.
Pacific Asia Travel Association (PATA) has named Guangzhou Chimelong Group Co., Ltd. as its newest Preferred Partner. The agreement aims to strengthen cooperation on responsible tourism and support the long-term growth of the Asia Pacific visitor economy.
Noor Ahmad Hamid, Chief Executive Officer of PATA, said Chimelong Group has demonstrated how world-class attractions and experiences can support destination development and create new economic opportunities.
“As one of Asia’s most innovative tourism enterprises, Chimelong Group has demonstrated how world-class attractions and experiences can inspire travel, create economic opportunities, and contribute to destination development. We are delighted to welcome them as a Preferred Partner and look forward to working closely together to strengthen responsible tourism practices within the hospitality sector.”
Partnership focuses on responsible tourism
A representative of Guangzhou Chimelong Group said the company remains committed to developing a global tourism brand through culture, technology, innovation and talent.
Chimelong has always remained dedicated to tourism, committed to building a world-class brand and pursuing international development. Driven by culture, technology, innovation and talent, we are confident that Chinese creativity will continue to bring new inspiration and valuable experiences to the global tourism industry.”
Under the agreement, PATA and Chimelong Group will work together to support sustainable tourism development across the Asia Pacific. They will also collaborate on research, industry engagement, advocacy and the exchange of tourism data and market intelligence.
Supporting the Asia Pacific visitor economy
In addition, the partnership aims to enhance the value of the Asia Pacific visitor economy. It will also strengthen cooperation between governments and national tourism organisations while promoting reliable tourism intelligence.
By combining PATA’s global industry network with Chimelong Group’s expertise in cultural tourism and hospitality, both organisations expect to create new opportunities that support the long-term competitiveness of destinations across the region.