Ascott reports record signings in Southeast Asia, expanding its multi-typology strategy and strengthening its regional development pipeline.
The Ascott Limited, the lodging arm of CapitaLand Investment, recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region.
This marks a 55 per cent increase compared to the 4,700 units signed in 2024, positioning Ascott among the top three hospitality companies in the region by new signings, according to Horwath HTL.
The company’s regional portfolio now includes over 200 operational properties and a pipeline of approximately 150 properties. More than 25 new properties are expected to open within the next 12 months, reflecting sustained owner confidence and strong conversion capability.
Pipeline expansion supports multi-typology growth strategy
Serena Lim, Chief Growth Officer at Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well-positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”
Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, said: “The upcoming wave of openings reinforces Southeast Asia’s role as both a core growth engine and a showcase for Ascott’s multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus – from efficient conversions to reliable on-the-ground delivery. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”
The development pipeline will extend Ascott’s presence into around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi.
Approximately 30 per cent of the pipeline will be delivered through conversion projects, supporting faster market entry and asset repositioning. Notable examples include properties in Penang and Langkawi, which will be rebranded under Ascott’s portfolio by 2028, as well as projects such as Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam, expected to open within a year of signing.
The pipeline reflects Ascott’s multi-typology brand strategy, spanning serviced residences, hotels, resorts, social living properties, and branded residences. Brands represented include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection.