New marketing strategies, targeted outreach, and strategic partnerships within the LGBTQ+ community drives significant growth for World Rainbow Hotels® consortia
World Rainbow Hotels®, the world’s only GDS-enabled LGBTQ+ global hotel consortia, has seen an impressive 37% year-on-year increase in membership by enabling new growth opportunities for inclusive travel.
Driven by strategic marketing initiatives, focused outreach efforts, and strong partnerships within the LGBTQ+ community, World Rainbow Hotels’® growth underscores its position as a leading consortium for inclusive travel and its ability to create meaningful opportunities for hoteliers to connect with the vibrant LGBTQ+ market.
In its 15th successful year, the specialist hotel consortia continues to see expansion in its top five markets – the USA, UK, Germany, France, and Spain – demonstrating its broad, international appeal. World Rainbow Hotels enables member properties committed to inclusivity to create and promote safer and welcoming spaces for LGBTQ+ travellers. Through World Rainbow Hotels® GDS accreditation, diversity-driven marketing initiatives, access to 24,000 travel agencies and inclusion in WRH Corporate Diversity Programs, accommodation businesses enhance market presence and drive incremental revenue through World Rainbow Hotels®.
Leading LGBTQ+ destinations include New York, Madrid, and Mykonos, where travellers can enjoy luxurious stays at renowned hotels like The Roxy Hotel and The TownHouse Mykonos. Tropical retreats like Tulum, Mexico and popular coastal hotspots like Sitges, Spain also stand out for their welcoming atmosphere and community friendly environments. World Rainbow Hotels® proudly showcases exceptional LGBTQ+ friendly properties in these top destinations and in the rest of the world, each selected for their commitment to inclusivity and their unique appeal.
“Making the hotel industry accessible and inclusive is a main driver for World Rainbow Hotels and our new partnerships from a diverse range of properties shows we are achieving our ambition,” said Mark Lewis, CEO HotelREZ Hotels and Resorts. “Properties newly signed on to World Rainbow Hotels include boutique hotels, luxury resorts, and travel service providers that prioritise inclusivity. We continue to seek partnerships with like-minded hotels and organisations that share our values for a commitment to diversity and inclusion. We expect to see further growth in 2025 as we continue to refine our offering to the LGBTQ+ traveller audience.”
World Rainbow Hotels® specialise in supporting LGBTQ+ travel by working with properties that provide curated travel experiences, including pride events, wellness retreats, and inclusive packages. Brands that have recently joined include Broadwick Soho, The Athenaeum Hotel and Residences, Strand Palace, Nobu Hotel London Portman Square as well as a new portfolio of properties in Central America.
Building on its recent success, World Rainbow Hotels® is expanding its footprint driving inclusivity through strategic global expansion across North America, and Asia Pacific targeting key regions that are known for their vibrant LGBTQ+ tourism markets. The consortia aims to enhance its offering to meet evolving traveller expectations and foster meaningful connections within the community.