Experts advise how companies can adapt
After a challenging few years for the travel sector, it has been reported that the UK’s business travel spending is expected to reach a record-breaking £68 billion by the end of 2024, exceeding pre-pandemic levels.
This resurgence marks a turning point for UK business travel, with the nation ranking as the fourth highest spender globally with in-bound business trips from the United States, Poland, Germany, France and Ireland fuelling this boom.
With travel demand on the rise, Peter Slater, CEO of ground transportation company CMAC Group, warns that many businesses face unique opportunities and challenges shaped by both increasing demand and rising costs. He advises companies to respond strategically by rethinking their approach to business travel, ensuring it better supports employee wellbeing, balanced budgets and optimal productivity.
Why demand for business travel has surged
A recent report from CMAC Group found that 55.40% of respondents believe that face-to-face meetings are more effective than virtual ones, with an additional 24.90% deeming them much more effective.
Slater explains that while virtual meetings became a lifeline during the pandemic, they often fall short when it comes to building trust, negotiating complex deals and networking effectively.
“There’s only so much a screen can convey when it comes to relationship building and closing big deals,” says Slater. “Both business leaders and employees are keen to get back to face-to-face meetings, projects and events where they can collaborate, understand each other and achieve faster results.”
Many industries have found that key decisions, strategic collaborations and trust-building efforts benefit greatly from in-person interactions. As Slater notes, “Virtual communication tools will always play an important role, but the value of a handshake, shared experience, and in-person conversation is irreplaceable.”
Balancing rising travel costs with employee wellbeing
The revival in business travel comes at a time when many companies are working with cautious budgets.
“A focused approach to travel planning can help businesses find that balance,” suggests Slater. “It’s about being intentional: selecting accommodations that not only meet budget requirements but also provide a comfortable, restful space for employees who have a busy schedule.”
“Travel is often exhausting and while businesses need to be mindful of their travel spend right now, saving on costs doesn’t have to mean compromising on wellbeing,” Slater adds. “Finding providers that prioritise comfort, productivity and flexibility can make all the difference for employees.”
Accommodating inbound business travellers from key markets
With in-bound business travel also on the rise, UK businesses must adapt to cater to international visitors to make their trips as seamless as possible.
“For international guests, it’s about understanding cultural preferences and creating a welcoming experience,” says Slater. “Simple touches like familiar accommodations, clear communication around transport options, and local insights can go a long way in making their stay productive and enjoyable.”
For instance, offering tailored travel recommendations, ensuring easy airport transfers and even sharing local tips about business customs or nearby amenities can create stronger connections with overseas partners.
Slater emphasises, “Making a positive impression on international clients and partners starts with the details. Businesses that are proactive and go that extra mile for their inbound visitors are positioning themselves as ideal partners.”
With the UK leading in business travel spending and overseas arrivals expected to grow, the focus is now on how companies can leverage this surge to their advantage.
“Business travel doesn’t have to be reactive,” Slater concludes. “It can be a strategic tool that builds connections, drives growth, and supports wellbeing when managed thoughtfully. For companies that get this balance right, the potential rewards are huge.”