The Ritz-Carlton Yacht Collection has appointed Sebastian “Seb” Seward as the Vice President and General Manager, Asia Pacific, coinciding with the introduction of new itineraries in the region aboard its upcoming third ultra-luxury superyacht, Luminara. Slated to debut in July 2025, Luminara will embark on its inaugural season in Asia Pacific in December 2025. Seward’s appointment marks a significant development in the company’s growth and continued commitment to bringing exceptional, immersive experiences to its travelers.
In this new role, Seward will spearhead the expansion of The Ritz-Carlton Yacht Collection across the Asia Pacific region, focusing on strategic commercial initiatives and sales strategies to bolster the company’s footprint. Based in Sydney, Australia, Seward will report to Kristian C. Anderson, Senior Vice President of Global Sales, and lead a support team dedicated to strengthening key relationships across Asia, Australia, and New Zealand, with a particular emphasis on developing brand awareness and engagement.
“As we continue to expand our global presence, Seb’s appointment underscores the strategic importance of the Asia-Pacific market to The Ritz-Carlton Yacht Collection,” said Kristian C. Anderson, Senior Vice President of Global Sales. “Immense interest has already been demonstrated in this diverse region—one that shares a passion for the ultra-luxury yachting experience offered by The Ritz-Carlton Yacht Collection. Seb’s extensive experience and leadership will be invaluable as we continue to elevate our offerings and presence in this key market.”
Seward brings over 12 years of experience in the travel industry, encompassing key roles in sales, revenue management, and strategy. Most recently, he served as Head of Joint Business, overseeing significant multi-billion-dollar joint ventures involving British Airways and oneworld Alliance partners American Airlines and Japan Airlines.
With the imminent launch of its second superyacht, Ilma, in September 2024, and preparations underway for the introduction of Luminara in July 2025, The Ritz-Carlton Yacht Collection continues to set new standards for luxury experiences at sea, strategically positioning itself for ongoing growth and success. Luminara will offer 10 enchanting journeys across Asia Pacific, exploring 28 ports in 10 countries between December 2025 and May 2026, including destinations such as Japan, Thailand, Vietnam, and beyond. For more information about The Ritz-Carlton Yacht Collection, please visit ritzcarltonyachtcollection.com.