Launching 03 January 2025, The Little Book of Incredible Journeys is the latest campaign and book from the B2B touring and adventure brand of dnata Travel Group UK – Incredible Journeys.
The last version of The Little Book of Incredible Journeys landed with agents at the start of 2024 and was well received throughout the peaks period. Following demand for more tailormade touring holiday inspiration, Incredible Journeys have confirmed their Little Book will be making its return with 40 new offers, featuring a range of touring styles across an array of worldwide destinations.
The Little Book of Incredible Journeys promises to be jam-packed full of big adventures, showcasing an exquisite selection of inspirational touring and adventure holidays. Agents can be in with a chance of joining Incredible Journeys on an exciting adventure of their own by registering their package bookings with the brand between 03 January – 28 February 2025. The FAM trip is in partnership with Trafalgar and will travel in 2025.
All agents who register their bookings will be entered into a prize draw to win one of four places, plus, agents who book a Trafalgar package through Incredible Journeys will receive a double entry. The winners will be announced at the end of the campaign period.
Agents can still also earn up to £1,500 Farebank Rewards on all Incredible Journeys package bookings – now awarded at the time of booking.
Adrian James, Product & Commercial Director shared, “We expanded our touring and adventure product portfolio throughout 2024, preparing us for what we know will be a very busy peaks period. Following the launch of Little Book of Incredible Journeys last year, we saw an increase in bookings throughout January alone of over 60% versus the previous year. We are looking forward to seeing how agents receive this year’s campaign and what touring trends will be leading the way in 2025.”