Ramadan travel transforms traditions amid a global rise in cultural tourism

From nocturnal jaunts to fabulous iftar feasts, Ramadan tourism in 2026 is certainly being driven by strong cultural undercurrents

With this year’s observance of the holy Muslim month of Ramadan starting this week, it is interesting to note that the holiday has shifted from a quiet period into a more vibrant observance coloured by cultural nuances.

For Muslims travelling during the month, and even for those of different faiths travelling to countries where Islam is the majority religion, it serves as an opportunity to experience the traditions observed in different parts of the world.

Indeed, contemporary Ramadan travel is now characterised by evening festivities that transform the customary dusk-to-dawn iftar meal into a feast for the senses, along with immersive experiences that bring a touch of local colour to the festivities and pave the way for better cultural understanding.

Three trends to keep an eye on

As this year’s observance of Ramadan is expected to begin by Thursday, 19th February, and end with Eid al-Fitr on 20th March, observant nations are making the most of winter temperatures as well as shorter fasting hours due to longer nights.

Winter wonders

Unlike, say, a Ramadan that comes during the height of summer, this year’s observance will see cool and pleasant late winter and early spring weather, particularly in Middle Eastern destinations like Saudi Arabia and the UAE.

Cooler weather gives rise to a greater number of outdoor activities, including an interesting new trend for this year: iftar hiking.

Word to the wise, however: iftar hiking isn’t really a sporting activity, but more of one rooted in tradition and community spirit as these are a devotional exercise following the post-iftar taraweeh prayers and involve groups made of up to 30 participants.

In the UAE, such hikes may be conducted at ranges like Jebel Al Mebrah and Jabal Qada’ah in Fujairah and Ras Al Khaimah.

Ramadan nocturne

For sporting types, a growing number of cities in Muslim-majority countries have seen a surge in activity between 10 in the evening and around 2am, particularly among fitness centres, gymnasia, and even courts for a variety of sports.

In Malaysia and Indonesia, Ramadan nights involve visits to pasar malams (night markets) which offer everything from delectable local dishes and traditional games, to a variety of goods for sale and family-friendly entertainment.

A time for promotions

One need not be a Muslim to dive deep into the cultural aspects of the season, and many travel agencies and OTAs offer discounted tour packages to key destinations.

Likewise, hotels and other forms of accommodation may also offer discounts and rates could drop by as much as 50 percent in the first two weeks of the period.

One may also keep an eye out at retailers and dining establishments in destinations observing Ramadan as these, too, offers special menus or discounted items throughout the period.

Things to keep in mind

  • Be sure to look into local customs and traditions if travelling to destinations observing Ramadan. It helps to know etiquette regarding dress and behaviour, particularly in public or religious areas;
  • Throughout Ramadan, keep in mind that business hours may be reduced and most restaurants may only open later in the day for the iftar hours. Slower service may also be expected; and
  • Plan your day carefully as the late afternoon hours in Muslim destinations are characterised by heavier traffic as sunset draws near.

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