Sustainable tourism can transform communities – creating jobs, fostering inclusion and strengthening local economies
World Tourism Day 2024 aims to explore the intersection of tourism and peacebuilding, highlighting how travel, cultural exchange and sustainable tourism practices can contribute to conflict resolution, reconciliation, and the promotion of peace worldwide.
Tourism is a vital industry that contributes to the economic growth of nations, creates employment opportunities, and fosters cultural connections among people from different backgrounds. World Tourism Day is a global event dedicated to celebrating the significance of tourism in promoting cultural exchange, economic development, and international understanding.
The pursuit of peace is a continuing endeavour, and progress through tourism is more relevant than ever. Tourism can play a vital role as a catalyst for fostering peace and understanding between nations and cultures and in supporting reconciliation processes. Moreover, tourism is clearly linked to the building blocks of peace- such as social justice, human rights, economic equity, sustainable development, and broad-based democracy with the capability of non-violent conflict resolution. Tourism’s biggest strength, besides being an economic powerhouse, brings people together in non-adversarial circumstances.
Tourism has the potential to contribute to peace in many ways and these need to be appropriately explored and assessed. Tourism as an instrument for peace needs to be peacesensitive and needs to be understood from both– the suppliers and consumer´s side- not as an isolated peace strategy, but as part of social transformation towards a culture of peace. A peace-sensitive tourism is aware of the economic and social forces and thus social responsibility. It aims to contribute within the limits of the opportunities but aware of the power of alliances to the democratisation of society, of international relations and of the world system as such.
Moreover, tourism provides a fertile ground for innovation and entrepreneurship. By encouraging creative solutions and new business models, tourism can drive economic growth and provide unique opportunities for young talent. Supporting entrepreneurial initiatives in tourism can lead to sustainable development and create platforms for innovative peacebuilding strategies. The future of tourism lies in the hands of young people. By investing in youth, providing education and training opportunities, and encouraging their active participation in the tourism sector, we can harness their potential to drive social change and promote peace. Young talent brings fresh perspectives, creativity, and energy that are essential for the continuous evolution of tourism as a force for good.
Tourism and Peace
António Guterres, United Nations Secretary-General in his message For World Tourism Day: “Tourism and Peace” said: “ Tourism brings people together. On this World Tourism Day, we reflect on the profound connection between tourism and peace. Sustainable tourism can transform communities – creating jobs, fostering inclusion and strengthening local economies. By valuing and preserving cultural and natural heritage, it can help reduce tensions and nurture peaceful coexistence. Tourism can also promote economic interdependence between neighbours, encouraging cooperation and peaceful development.
At the same time, tourism broadens horizons. Every traveller can be an ambassador, engaging respectfully with local populations, recognizing our diversity and shared humanity, and the values that unite us all. As we celebrate tourism, let us travel responsibly, build bridges, and promote mutual respect among cultures and nations. Together, we can harness the power of tourism to advance peace and prosperity for all.”
The World is a family
KB Kachru, President, Hotel Association of India & Chairman – South Asia, Radisson Hotel Group stated: “Tourism plays a pivotal role in shaping economies. It has been recognised as a key pillar of India’s economy and contributes significantly to the nation’s GDP and employment A more important and subtler aspect of Tourism however is its social impact. Tourism promotes an exchange of cultures, of traditions and of social practices thereby building a bridge of understanding among people from diverse backgrounds. As tourism is evolving to be more experiential and immersive than ever before, it actively promotes a region’s heritage, arts & crafts, cuisines, festivals and celebrations. Understanding, sharing and exchanges promote peace. The theme for 2024, ‘Tourism and Peace.’ therefore could not ring truer.
“Travel” said Gandhiji, “is the language of peace” India’s first Tourism Policy of 1982 had enshrined the objective of promoting tourism as a unifying force for international understanding. It is gratifying that UNWTO has chosen Tourism and Peace as the theme for this year’s Tourism Day. It is very timely and resonates with the post Covid mantra for tourism—for Planet, People and Prosperity. Peace is the fourth P that propels that objective of the world community.
World Tourism Day has been celebrated on 27th September each year since 1980. As the apex body representing hotels across the country Hotel Association of India (HAI) celebrates the day with enthusiasm and joy. The objective of the Association is to promote a sustainable growth and development of the Tourism & Hospitality sector. HAI Members imbibe India’s ethos of “Atithi Devo Bhavah” or “Guest is God” and “Vasudhaiva Kutumbakam” or “The World is a family” in their operations showcasing Indian hospitality and culture to the world. HAI Members are some of the finest hotels of the World and shining examples in sustainability, inclusion and community engagement . As an Industry body HAI has endorsed hotel sustainability initiative of World Travel & Tourism Council. The Association will continue to collaborate and partner with other organisations to address the challenges of sustainability and preserve and enhance the health of Planet Earth and its people.
On this World Tourism Day, HAI reaffirms its commitment to sustainability and to leverage tourism’s ability to connect individuals promoting a more equitable, more inclusive, more tolerant and peaceful world. ”
Discovering new cultures and destinations
Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agodasaid: “Tourism is about more than travel, it’s about connecting people with the world. through travel. And even better if this doesn’t break your bank balance. This World Tourism Day, Agoda celebrates the joy of discovering new cultures and destinations at prices that make travel easier than ever. As borders open wider for Indian travelers, we at Agoda invite all travelers to see the world for less, creating unforgettable memories without a hefty price tag. Whether you are uncovering hidden gems across India or planning your next global adventure, Agoda is here to make your journey affordable and full of wonder. Let’s explore more, spend less, and bridge the world through travel.“