This partnership with a leading restaurant chain aims to encourage people to explore the country’s diverse gastronomic offerings
The Philippine Department of Tourism formalised its collaboration with restaurant chain Mang Inasal through a new memorandum of agreement.
Under this agreement, the parties will jointly promote the Love the Flavors, Love the Philippines campaign to encourage locals and foreign tourists to explore the Philippines’ diverse gastronomic offerings.
The agreement was formally signed at the DOT office in Makati City, with Mang Inasal executives and key officials from the department in attendance.
Fostering measures for gastronomic tourism
Mang Inasal president Mike V Castron said: “This partnership with DOT excites us because it allows us to turn every meal into a reason for tourists to keep coming back. We look forward to making their trips more fun, memorable, and flavorful through Mang Inasal.”
Tourism secretary Christina Frasco was moved to say: “As DOT elevates the global competitiveness of Philippine tourism, we have remained true to who we are; and what better partner for the DOT to have than a homegrown brand that has brought much pride to our countrymen for all that the brand has managed to accomplish these many years, and for the many stomachs that have been satisfied, hearts that have been made happy, and families that have come together at the table, enjoying a meal of Mang Inasal.”
As part of the campaign, regional festivals will be highlighted to showcase gastronomy tourism to both locals and tourists.
More exciting projects are set to be revealed in 2025 through the official online channels of Mang Inasal and the DOT.