Personalized hotel experiences in APAC are becoming a decisive revenue driver. New research from h2c and Ireckonu shows that travelers increasingly pay more for tailored upgrades, while hotels struggle with fragmented data systems.
Personalized hotel experiences in APAC are emerging as a powerful commercial lever, with new research showing that travelers across the region increasingly value tailored services and are willing to pay a premium for them. According to a recent study conducted by h2c and sponsored by Ireckonu, 70% of travelers would pay up to 30% more for personalized upgrades that match their needs. Moreover, 68% of travelers in the region would spend additional amounts for tailored experiences, which creates a strong revenue opportunity and reinforces the strategic relevance of personalization as a hospitality differentiator.
Personalization demand rises while data systems lag behind
However, the path toward personalization remains complex. Although travelers are ready to spend more, only 22% of hotel chains have a centralized data structure. This type of unified system is essential for the use of AI and automation tools. Additionally, only 21% of hotels maintain a centralized content or data platform capable of supporting consistent communications and coordination across departments. These numbers reveal a significant structural gap between guest expectations and hotel capabilities.
Regulatory constraints also add pressure. As APAC markets introduce stricter data-compliance laws, hotels must adopt solutions that respect privacy requirements while building the foundations needed for advanced personalization. Because of these challenges, personalization extends far beyond loyalty points or simple dietary requests; it becomes a holistic process grounded in data accuracy, infrastructure, compliance, and guest-centric design.
Industry leaders highlight the business opportunity
Sam Samsudi, Ireckonu’s Director of Business Development, emphasized that APAC’s younger generations, mobile-first consumers, and high-spending travelers actively expect personalized communication informed by their previous stays and recorded preferences. He warned that inconsistent messaging leads to missed commercial opportunities. According to him, Ireckonu’s solutions allow hotels to strengthen visibility of guest profiles, which improves timing, relevance, and impact of brand communications.
He added that Ireckonu aims to help hotels differentiate themselves from online travel agencies by offering a unified, real-time view of guest data. This approach supports hotels in building long-lasting relationships with their customers while protecting their market share.
A technology platform designed for unified guest insights
Ireckonu’s middleware and guest data platform simplifies how hotel brands unify, localize, and activate guest information while meeting regional compliance standards. As a result, hotels can offer consistent and memorable experiences across all properties, improve loyalty program performance, and generate incremental revenue. Because the platform integrates with multiple operational systems, it also enables teams to collaborate more effectively and maintain a reliable data structure.
Samsudi concluded that personalization is no longer optional. Instead, it stands at the center of commercial strategy and operational efficiency. He stressed that by connecting data, compliance, and guest expectations, APAC hoteliers can shape the next wave of industry growth.
APAC positioned for significant commercial expansion
Ireckonu opened its first regional office in Singapore in January 2025. The company now expects to achieve double-digit growth across Asia-Pacific in the next three years. The region’s large population, rapid digital adoption, and expanding hotel inventory create strong market conditions for advanced guest-personalization technologies.
The company has supported the APAC region for several years and maintains long-term partnerships with Mandarin Oriental Hotel Group (since 2015), Okura Hotels & Resorts, and EVT Hotels & Resorts. Through its global team across sales, customer success, and technological support, Ireckonu reinforces its commitment to APAC’s long-term digital transformation.
The company will also participate in No Vacancy Asia from 18–19 November, further expanding its engagement with industry leaders across the region.