Marriott International has announced a joint venture with the Leali family, founders of the luxury wellness brand Lefay, to integrate Lefay into Marriott’s portfolio. This collaboration marks the first time Marriott will feature a brand dedicated exclusively to luxury wellness. Lefay, known for its award-winning resorts in Italy, will leverage Marriott’s global reach to expand its presence worldwide.
Founded in 2006 by Domenico Alcide and Liliana Leali, Lefay is celebrated for its immersive resorts that blend scientific research with holistic wellness traditions. The brand’s philosophy emphasises space, serenity, and sustainability, aiming to redefine modern luxury through wellbeing. Currently, Lefay operates two resorts in Lago di Garda and Dolomiti, Italy, with plans to develop three more properties in Tuscany, Southern Italy, and the Swiss Alps.
Marriott’s President and CEO, Anthony Capuano, expressed enthusiasm about the partnership, stating, “Luxury is increasingly defined by wellbeing, purpose, and meaningful experiences. We are excited to introduce Lefay to our customers around the world.” The collaboration aims to expand Marriott’s luxury wellness offerings, appealing to a growing audience seeking health-focused travel experiences.
The joint venture will see Lefay’s existing and upcoming resorts operate under long-term management agreements, whilst the brand’s founders retain ownership of the Italian real estate assets. The transaction is subject to customary approvals and closing conditions. This partnership underscores a shared vision to preserve Lefay’s distinct identity and Italian heritage whilst supporting its global expansion
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