Malaysia Airlines extended its India Mall Activation Tour with a three-day showcase in Delhi NCR, engaging travellers through interactive experiences, destination promotion and partnerships ahead of peak travel season.
Malaysia Airlines delivered the fourth stop of its India Mall Activation Tour with a three-day showcase at Ambience Mall, Gurugram, Delhi NCR, held from 12 to 14 December 2025.
Following strong visitor engagement in Mumbai, Hyderabad, and Bangalore, the Delhi NCR activation continued the airline’s strategy of engaging directly with Indian travellers through interactive brand experiences, destination insights and time-bound promotional offers.
As one of the airline’s key outbound markets, Delhi NCR plays a central role in the Malaysia Airlines India activation strategy. The showcase attracted families, young travellers, working professionals and aviation enthusiasts, who explored immersive experiential zones and destination-led displays throughout the event.
Leading travel partners, including Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook, MakeMyTrip and N. Chirag, participated in the activation, offering curated Malaysia holiday packages and personalised travel advice to visitors.
Commenting on the response, Dersenish Aresandiran, Chief Commercial Officer of Airline Business at Malaysia Aviation Group, said that engagement across all cities reflected growing interest among Indian travellers for international travel supported by strong connectivity and service standards.
The Delhi NCR showcase also featured Tourism Malaysia, reinforcing joint efforts to promote the Visit Malaysia 2026 campaign in the Indian market. Destination presentations and cultural elements highlighted Malaysia’s readiness to welcome increased visitor arrivals in the lead-up to the milestone year.
Interactive activities formed a core part of the event, including the LEGOLAND® Malaysia LEGO Ferrari Speed Building Challenge, which invited participants to compete in timed assembly challenges. A limited on-site promotion allowed customers who met the minimum purchase criteria to redeem child flight tickets and theme park access, subject to availability and terms and conditions.
The activation also included a Manchester United-themed engagement zone, leveraging Malaysia Airlines’ role as the club’s official commercial airline partner. Interactive fan activities, photo opportunities and themed experiences attracted strong interest, complemented by live Bhangra performances that added a cultural dimension to the event.
The India Mall Activation Tour will conclude with its final showcase in Kolkata from 19 to 21 December 2025 at South City Mall, providing another opportunity for travellers to engage with the airline and access exclusive year-end travel offers.
Through this multi-city initiative, Malaysia Airlines’ India activation continues to focus on strengthening brand visibility, customer engagement, and destination awareness in one of its most important international markets.