China extends visa-free entry to Irish and Swiss nationals, boosting business and tourism amid a post-pandemic travel recovery.
Beijing – In a strategic move to revitalize its tourism and business sectors, China has extended its visa-free entry policy to include two additional European countries, following the inclusion of five European nations and Malaysia in December.
This policy allows citizens of France, Germany, Italy, the Netherlands, Spain, Malaysia, and now Ireland and Switzerland, to enter China without a visa. Announced during Chinese Premier Li Qiang’s visit to the World Economic Forum in Davos, this initiative aims to facilitate international exchanges and open up the country to global talents, as stated by Foreign Ministry spokesperson Mao Ning.
The visa-free entry is part of a trial program, granting up to 15 days of stay, effective for one year. This program is seen as a critical step in overcoming the travel slump caused by the pandemic.
China’s stringent pandemic measures, including mandatory quarantines, significantly reduced international visits for nearly three years. Although restrictions were lifted early last year, international travel has not yet returned to pre-pandemic levels. The country recorded only 35.5 million foreign entries and exits in 2023, a sharp decline from 97.7 million in 2019.
There’s been a notable surge in European interest in China as a tourist destination. Trip.com reported a 663% increase in bookings from Europe to China compared to 2022 and a 29% increase over 2019. The UK and Germany are among the top sources of inbound travelers.
Shanghai, Beijing, Guangzhou, and Shenzhen remain popular among European travelers, offering a mix of modernity and tradition. Sanya and Chengdu are emerging as new hotspots. To further encourage tourism, China is promoting cultural and historical attractions in partnership with Trip.com and improving tourism infrastructure.