The Hong Kong airline again raises the bar with its all-new Business, Premium Economy, and Economy classes
Cathay Pacific continues to raise the standards for customer experience as it recently unveiled its all-new Business class, Aria Suite, its new Premium Economy, as well as a refreshed Economy class aboard its retrofitted Boeing 777-300ER aircraft.
The airline’s retrofitted 777-300ER made its debut on the Hong Kong – Beijing route on Friday, 18th October prior to its deployment to other regional and long-haul routes.
Prior to this, the new cabin experience was introduced at an exclusive ceremony for distinguished guests, valued customers and frequent flyers, members of the media, and Cathay employees at Hong Kong Aircraft Engineering Company Limited’s (HAECO) hangar facility at Hong Kong International Airport on 16 October.
In the highly anticipated Aria Suite, Cathay Pacific has placed customer experience at the heart of the design and conception of its new Business class.
Artistry and craftsmanship have gone into every detail to create a holistic and immersive experience where comfort, privacy and a sense of personal space are completely reimagined for customers. The result is an inflight journey that is intuitive and effortless.
Moving forward
Lavinia Lau, Cathay Group’s chief customer and commercial officer, remarked: “At Cathay, we believe in moving people forward in life. This purpose goes beyond simply flying customers to their destinations; we are deeply woven into Hong Kong’s identity as a global aviation hub. To solidify our role in both the industry and the community, we’ve committed a significant investment of over HK$100 billion over the next seven years into our fleet, cabin products, lounges, and digital and sustainability leadership, reflecting our confidence in Hong Kong’s long-term growth and its position as a key player in global aviation.”
Lau added that the airline plans to introduce new seat products over the next three years. These are meant to elevate the inflight experience for those travelling aboard Cathay Pacific.
First to launch are the airline’s all-new Business and Premium Economy cabins, as well as a refreshed Economy cabin aboard the retrofitted Boeing 777-300ER.
These will be followed by a new world-leading First Class experience onboard the airline’s 777-9s, and a brand-new flat-bed Business class product aboard its Airbus A330s.
Lau concluded with: “Through our investments in cutting-edge aircraft, innovative technology and groundbreaking facilities, we are dedicated to moving beyond expectations – in the air, on the ground and in every experience we create.”