In a move to give customers even more choice when spending their Avios, British Airways has announced the latest improvement to its Executive Club loyalty programme by making every one of its flights available from just £1 plus Avios.
When booking any flight or holiday, Avios part payment invites customers to reduce the monetary cost of their booking by selecting the amount of Avios they would like to contribute. Until now, the maximum discount varied depending on multiple factors, whereas the airline is now giving customers the option to reduce their booking to just £1 using Avios.
Using Avios part payment is different to booking a Reward Seat, of which there are a limited number on each flight at a fixed rate. Members booking any flight can use Avios part payment regardless of the seat type, allowing more flexibility, with varying amounts of Avios to contribute.
Colm Lacy, British Airways’ Chief Commercial Officer, said: “We’ve listened to our Members’ feedback and we’re really excited to be introducing this latest update for them. We know that most of our customers choose the lowest cash amount when it comes to making Reward Flight bookings, so we anticipate this to be a popular option for those using Avios part payment too. Ultimately, our goal is to keeping adding more choice and flexibility for Members.”
Last year, British Airways Holidays introduced Avios part payment, with holiday package bookings starting from £1 + Avios.
Members using Avios part payment towards their booking will still collect Avios and Tier Points on their flight as well as any bonus Avios and Tier Points if applicable. Part payment can also be used for flights operated by American Airlines between the UK and North America, and British Airways codeshares with selected partners.