Amari Phuket welcomed Kuoni travel agents from the UK for a familiarisation visit, highlighting the resort experience and reinforcing ONYX Hospitality Group’s strategic focus on the UK and Irish markets.
Amari Phuket, a resort within the portfolio of ONYX Hospitality Group, recently hosted a group of travel agents from the United Kingdom as part of a familiarisation visit organised with tour operator Kuoni.
The visit offered agents the opportunity to experience the property and its facilities first-hand, while also exploring the destination of Phuket. Familiarisation visits form part of the group’s ongoing strategy to strengthen engagement with key travel trade partners in international source markets.
ONYX Hospitality Group is a hospitality management company operating across the Asia-Pacific region, specialising in hotels, resorts, serviced apartments and luxury residences. The company manages a portfolio of brands, including Amari, OZO, Shama, and Oriental Residence, which together serve a wide spectrum of travel segments ranging from city stays to resort holidays and long-stay accommodation.
The familiarisation trip also coincides with a milestone year for the group, as ONYX Hospitality Group marks its 60th anniversary in 2026. The company has spent six decades expanding its hospitality presence across Asia and continues to strengthen its position in regional and international travel markets.
The United Kingdom and Ireland remain strategically important source markets for the group’s Thailand properties. According to the company, demand from these markets continues to perform strongly.
In 2025, ONYX reported a 13% increase in room nights and a 16% rise in revenue from the UK and Irish markets compared with the previous year. The company attributes this growth to increasing brand recognition and continued demand for travel to Southeast Asia, particularly to Thailand.
Industry partners in the UK and Ireland play a key role in promoting destinations and hotel brands to travellers. As part of its trade engagement strategy, ONYX regularly organises familiarisation visits, allowing agents to experience properties directly and gain deeper knowledge of the destinations they sell.
The company said such initiatives help travel professionals better understand the guest experience and confidently recommend properties to their clients.
Amari, one of ONYX’s flagship brands, remains strongly positioned within these markets. The brand is known for combining contemporary comfort with a hospitality approach rooted in Asian culture and service traditions.
Located along the shoreline of Patong Beach, Amari Phuket overlooks the Andaman Sea. The resort offers a beachfront setting while remaining close to Phuket’s main commercial and entertainment areas.
The property features a range of facilities designed for different traveller segments, including couples, families and groups. These include three free-form swimming pools, a Kids Club and the Breeze Spa.
The resort also offers several dining venues. Among them are the elevated TreePods, which provide a treetop dining concept, and La Gritta, an Italian restaurant overlooking the sea. The Rim Talay restaurant serves international and Asian cuisine with panoramic coastal views.
Additional venues, such as Samutr Bar and The Jetty, offer spaces for evening dining and sunset drinks.
The location of Amari Phuket also offers convenient access to nearby attractions, including Jungceylon Shopping Mall, Central Patong and the historic areas of Phuket Town.
Through initiatives such as familiarisation visits and ongoing trade engagement, ONYX Hospitality Group continues to strengthen its presence in international markets while promoting its portfolio of properties across Asia-Pacific.