The collaboration aims to present the Philippines as a must-visit global destination
Digital travel platform Agoda and the Philippine Tourism Promotions Board (TPB) are collaborating to showcase the Philippines as a must-visit destination for international travelers.
The collaboration runs until 15th December 2024, with travel periods until 31st March 2025.
The agreement underscores a shared commitment to elevating the Philippines’ visibility on the world stage as a prime tourist destination while driving increased inbound tourism.
Through this initiative, Agoda and TPB are combining their marketing resources to drive international arrivals and promote the vast cultural and natural beauty of the Philippines.
A co-branded campaign
The partnership features exclusive discounts and co-branded marketing campaigns aimed at attracting international travelers to both well-known and lesser-known cities across the Philippines. Travellers may avail of packages that are part of the campaign till 15th December.
Agoda CEO Omri Morgenstern said: “Agoda has been dedicated to supporting the tourism industry in the Philippines. We are excited to partner once again with TPB through the latest program as a significant step to leverage our digital expertise as well as our global network to showcase the myriad destinations and vibrant culture of the Philippines to a global audience.”
TPB’s Chief Operating Officer, Maria Margarita Nograles expressed her enthusiasm about the partnership.
Nograles said: “TPB is thrilled to once again join forces with Agoda in our mutual goal of enhancing travel experiences for both new and returning visitors to the Philippines. This partnership allows us to utilize cutting-edge digital marketing strategies and valuable insights to promote our unique destinations and create memorable experiences for our tourists.”