Feel All the Feelings invites travellers to consider Thailand’s charms through a new perspective
The Tourism Authority of Thailand (TAT) formally introduced global star Lalisa “LISA” Manobal as the new ambassador for Amazing Thailand.
The announcement was made at the launch of the Feel All the Feelings campaign at Wat Arun Ratchawararam Ratchawaramahawihan.
Feel All the Feelings invites travellers to consider Thailand’s charms through a new perspective: rich in value and meaning in every experience as a Quality Leisure Destination.
At the same time, the campaign invites Thais to be good hosts and reinforce tourist confidence through the Trusted Thailand initiative by ensuring every visit is reassuring, memorable, and inspires travellers to return.
According to TAT governor Thapanee Kiatphaibool: “TAT believes that sharing Thailand’s beauty through LISA’s perspective will help travellers see Thailand as a leading quality destination with depth beyond scenic attractions. Every experience is full of value, and every moment of travel, whether through people, culture, way of life, or atmosphere, carries meaning. We want each visit to create long-lasting memories that inspire travellers to come to Thailand, return again, and share their stories.”
Capturing a nation’s charms
According to her role, LISA will share the beauty, unique appeal, and value in a new perspective with travelers: one that encourages appreciation of Thailand not only for its scenic destinations, but also for the meaningful experiences that stay with visitors.
The launch venue, Wat Arun Ratchawararam Ratchawaramahawihan, is a renowned cultural and historical landmark that powerfully reflects Thailand’s identity, showcasing how traditional craftsmanship harmonises with contemporary creativity.
This new campaign likewise marks a new chapter in conveying the charm of Thailand through the new ambassador for the country’s signature Amazing Thailand programme, connecting hearts with Thailand as it is more than just another destination, but a hub for quality tourism.