InterContinental Residences Bangkok Asoke launches as Sukhumvit’s first freehold branded residence, reinforcing Thailand’s luxury property growth and signalling a milestone partnership between CG Capital and IHG Hotels & Resorts.
InterContinental Residences Bangkok Asoke, a landmark THB 5.5 billion freehold branded residence, has been officially unveiled in the heart of Sukhumvit through a strategic partnership between CG Capital Advisory Limited and IHG Hotels & Resorts. The project marks a major milestone for Bangkok’s luxury real estate evolution, reinforcing the city’s positioning as a world-class urban hub and strengthening Thailand’s leadership in the Asia Pacific’s branded residences sector.
Announced on 24 November 2025, the development reflects CG Capital’s vision of delivering “World-Class Development for a World-Class City and Global Citizens.” It enters the market at a time when Thailand’s high-end property segment is projected to grow 3.4% annually through 2029, supported by rising domestic demand and increasing global investor interest in Bangkok and Phuket.
A strong vote of confidence in Bangkok’s global trajectory
Mr. Phoom Chirathivat, Managing Partner and Co-Head of CG Capital, highlighted Bangkok’s growing appeal among global residents and investors. “We have strong confidence in Bangkok’s continued rise as a global city—driven by investment, lifestyle, and quality of life. We are proud to partner with IHG on the launch of InterContinental Residences Bangkok Asoke, the first freehold hospitality-branded residences in Sukhumvit.”
He added that the project, valued at THB 5.5 billion, will attract both Thai buyers and international residents seeking top-tier urban living in one of Bangkok’s most dynamic neighbourhoods. Reflecting on CG Capital’s broader strategy, he noted: “Following the success of The Standard Residences, Phuket Bang Tao, this is CG Capital’s second flagship project… Through this collaboration, IHG’s hospitality excellence will be seamlessly translated into an elevated residential experience.”
Prime location and long-term investment potential
Located on Sukhumvit 16 in Asoke—one of Bangkok’s most coveted business and lifestyle corridors—the project sits within a district where land values have reached nearly THB 3 million per sq.w. Bangkok’s rental index also rose 9% recently, underscoring the area’s long-term investment appeal.
The development features 88 exclusive freehold residences, ranging from 139–547 sq.m., priced from THB 40.8 million, with a VIP sales event scheduled for 16 November 2025. Designed under the concept “Timeless Design, Future Ready Comfort,” the project merges Sukhumvit’s legacy of refined living with contemporary InterContinental luxury.
Residents will have access to extensive five-star facilities, including a saltwater pool, fitness centre, yoga and pilates studios, hot and cold plunge pools, private lounge, co-working spaces, meeting rooms, an art studio and 24-hour concierge services aligned with InterContinental brand standards. Completion is expected in Q2 2029.
IHG brings its global heritage to residential living
Ms. Alexandra Yao, Vice President, Global Branded Residences, IHG Hotels & Resorts, highlighted the brand’s commitment to redefining modern luxury living. “InterContinental is more than a luxury hotel brand—it represents 80 years of world-class hospitality… We are delighted to bring this legacy to Thailand’s residential market and introduce the first standalone InterContinental-branded residences globally with InterContinental Residences Bangkok Asoke.”
She added that the partnership with CG Capital reflects a shared ambition to offer “Modern Luxury Living—seamlessly blending the comforts of home with the sophistication of hotel service.”
Thailand’s leadership in Asia Pacific’s branded residences
Ms. Artitaya Kasemlawan, Head of Residential Sales – Project at CBRE Thailand, reinforced Thailand’s growing prominence in the global branded residences market. She noted that Asia Pacific now accounts for 23% of global branded residence supply, with Thailand ranking among the world’s Top 10 cities for such developments.
She added: “In the first half of 2025, branded residences in Bangkok represent just 1% of the city’s prime residential supply… InterContinental Residences Bangkok Asoke stands out as the first hotel-branded residence on Sukhumvit Road.” She emphasised that the project’s freehold structure, proximity to the BTS-MRT interchange and adjacency to Benjakitti Park significantly elevate its investment profile.
A new chapter for Thailand’s branded residences
The launch of InterContinental Residences Bangkok Asoke marks a defining moment in Thailand’s trajectory as a destination for global luxury living. With a partnership uniting CG Capital’s investment expertise and IHG’s hospitality legacy, the project sets a new benchmark for branded residences in the Asia Pacific and contributes to Bangkok’s continued transformation into a genuine world-class city.
If you want, I can also prepare: