Hyatt and Chase have expanded their long-standing collaboration, as the World of Hyatt program surpasses 60 million members and continues to outpace the global hospitality industry in loyalty growth.
Hyatt Hotels Corporation has announced an expanded agreement with Chase, reinforcing their partnership at a time when the World of Hyatt loyalty program is experiencing industry-leading growth. The program has now surpassed 60 million members and has been growing at nearly 30% annually since 2017, making it the fastest-growing loyalty program among global hotel groups.
Hyatt attributes this momentum to its focus on member recognition, more personalised rewards and a strong portfolio of premium brands. According to Hyatt, World of Hyatt has over 40% more members per hotel than its closest competitor, with loyalty members staying more frequently, spending more, and booking direct more often than non-members.
“Our expanded agreement with Chase marks an exciting next chapter in how we grow, reward, and engage with our most loyal travelers,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “By deepening our collaboration, we’re creating more ways for Chase cardmembers to experience Hyatt’s global portfolio and for World of Hyatt members to be recognized beyond their stays – driving meaningful value for our guests, our owners, and our brands.”
Under the enhanced collaboration, Hyatt expects a significant uplift in program-related economics, supported by the strong growth of World of Hyatt, the high-spending customer profile of Chase cardmembers, and Hyatt’s expanding pipeline of premium and luxury properties. More Chase cardholders are expected to choose Hyatt stays through Chase Travel and Chase Ultimate Rewards channels, with the initiative also designed to incentivise direct and repeat bookings.
A notable change will roll out from mid-2026, when World of Hyatt Explorist status will be introduced as a new benefit for top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardmembers. Hyatt will also expand the number of luxury and lifestyle brands featured on The Edit by Chase Travel, including Park Hyatt and Alila.
“We are proud to deepen our over 15-year relationship with Hyatt, expanding our collaboration across not only co-brand, but also our branded cards and Chase Travel,” said Allison Beer, Chief Executive Officer of Card & Connected Commerce, Chase. “The participation from Hyatt in our luxury hotel program, The Edit, and offering loyalty status to Sapphire Reserve cardmembers allows us to deliver even greater value and flexibility to our mutual customers when they stay at world-class Hyatt properties.”
Hyatt anticipates that the impact to adjusted EBITDA from its credit card and third-party loyalty partnerships will reach approximately $50 million in 2025, rising to around $105 million in 2027, with continued growth forecast thereafter. The company will also receive $47 million in upfront pre-tax cash in Q4 2025, to be recognised over the term of the agreement.
The World of Hyatt card portfolio continues to expand, supported by strong consumer demand. Over the past two years, card spend has increased by more than 30%, with total cardmembers up by over 25%. Hyatt confirmed that further product enhancements and new card offerings are under development as part of the broader Chase partnership strategy.
For travel trade professionals, the extended alliance signals more competitive loyalty propositions, stronger value-add incentives for high-end travellers, and increasing integration between airline-linked and hotel-based loyalty ecosystems.