Tourism Malaysia hosted Malaysia Week 2025 in Brunei, strengthening tourism ties and promoting destinations ahead of Visit Malaysia Year 2026.
Tourism Malaysia successfully hosted Malaysia Week 2025, which took place from 18 to 19 October 2025 at The Mall, Gadong, as part of its ongoing efforts to promote Malaysia’s diverse destinations and strengthen partnerships with Brunei’s travel industry. The event marked a significant milestone in the lead-up to Visit Malaysia Year 2026 (VM2026).
The two-day showcase served as a strategic platform to highlight Malaysia’s wide range of tourism offerings — from adventure and culture to wellness and lifestyle — reaffirming the nation’s readiness to welcome more visitors in the coming year.
A total of eleven exhibitors participated in the event, representing the states of Selangor, Sarawak, and the Federal Territory of Labuan, along with travel agents from Brunei Darussalam. They offered exclusive travel deals and special discounts on airfares, hotel stays, and holiday packages. Visitors also enjoyed interactive activities, children’s games, and daily lucky draws with attractive prizes.
Malaysia Week 2025 was jointly officiated by His Excellency Datuk Mohd Aini Atan, High Commissioner of Malaysia to Brunei Darussalam; Haji Badarudin bin Haji Bagol, Acting Chief Executive Officer of Royal Brunei Airlines; and Ms. Hazrina Azman, Director of Tourism Malaysia Brunei Darussalam.
Ms. Hazrina Azman stated:
“Brunei has always been one of Malaysia’s key tourism markets in ASEAN. Through Malaysia Week 2025, we aim to inspire more Bruneians to rediscover Malaysia, not just as a nearby getaway, but as a destination filled with culture, adventure, and authentic experiences. With Visit Malaysia Year 2026 on the horizon, we look forward to welcoming even more travellers to experience the beauty and warmth of our country.”
Highlighting the importance of bilateral ties, His Excellency Datuk Mohd Aini emphasized:
“The strong tourism ties between Malaysia and Brunei reflect the enduring friendship and deep-rooted relationship shared by our two nations, a bond built on common culture, mutual respect, and people-to-people ties. Through this event, we hope to offer our Bruneian friends a glimpse of Malaysia’s vibrant lifestyle, diverse attractions, world-class hospitality, and unmatched connectivity.”
Brunei Darussalam remains one of Malaysia’s priority tourism markets within ASEAN. From January to August 2025, Malaysia recorded 1,005,423 visitor arrivals from Brunei, underscoring the country’s strong appeal among Bruneian travellers.
Looking ahead, Malaysia continues to expand its high-value tourism segments, including family-friendly holidays, eco and community-based tourism, wellness, education, long-stay packages, and MICE travel. Supported by world-class infrastructure and authentic local experiences, the nation stands ready to welcome millions of international visitors as it prepares for Visit Malaysia Year 2026.