The initiative seeks to support the livelihoods and traditions of Northern Thailand hill tribes
Meliá Chiang Mai showcases an appealing selection of charming decorations made from natural and recycled materials this festive season to support the livelihoods and cultural traditions of Northern Thailand’s vibrant hill tribes.
From handwoven textiles to intricately carved ornaments, a diverse selection of handicrafts crafted from eco-friendly materials are available to purchase at the hotel, making for thoughtful gifts and directly supporting the artisans who have crafted them.
Hotel general manager Marc Selinger said of this: “This collaboration is more than just a celebration of Christmas: it is dedication to our community, sustainability, and cultural preservation as we celebrate the spirit of giving this festive season.
Selinger added that each ornament tells a story of craftsmanship and perseverance, providing guests with an opportunity to connect with the vibrant traditions of Northern Thailand and contribute to a greater cause.
Supporting those in need
The hotel has partnered with local fair-trade organisations to help ensure artisans receive equitable compensation for their work, supporting their families financially and fostering a sense of pride and purpose within the community.
For generations hill tribes including the Akha, Hmong, Karen, Lahu, Lawa, Lisu, and Mien practiced slash-and-burn agriculture as part of a semi-nomadic lifestyle.
However, ecological concerns and government restrictions on land clearing and tree felling have rendered their way of life unsustainable.
With limited agricultural opportunities, these communities have turned to handicrafts as a means of supporting their families and preserving cultural traditions.
An elegant social enterprise
On a permanent basis, Meliá Chiang Mai is home to a social enterprise that promotes talented Thai designers, artists and craftsmen to ultimately help communities in need and preserve Thai culture.
Underpinned by the concept of Giving Art, Art of Giving, The GALLERY, situated in the hotel’s lobby, sells an exquisite array of accessories such as handbags, wallets, silks, children’s toys, and home décor items including ceramic bowls and cups made by Thai designers and artists.
All profits from the sale of the handmade items contribute to further artistic endeavors in disadvantaged communities and help preserve and promote local culture, particularly the skills indigenous to over 40 communities across Thailand.
The communities surround properties owned by Thailand’s leading integrated lifestyle real estate group Asset World Corp Public Company Limited (AWC), which established The GALLERY.