The Japanese banking firm’s understanding with the Bureau aims to boost inbound tourism from Indonesia
JCB Co Ltd formally signed a Memorandum of Understanding with the Kobe Tourism Bureau to promote inbound tourism to Japan from Indonesia.
This partnership will strengthen the response to inbound demand mainly from affluent customers, primarily in the rapidly growing Indonesian market as a trial.
Based on this memorandum, JCB and the Kobe Tourism Bureau will jointly develop comprehensive tourism promotion strategies.
Aside from this agreement, JCB and its Indonesia subsidiary have also entered into an exclusive sponsorship agreement with PT Senayan Trikarya Sempana (STS) for Yashinoki Yokocho, a Japanese food court and Japanese travel information center set to open in Plaza Senayan, Indonesia’s leading luxury retail establishment.
From Southeast Asia into the Japanese heartland
Specifically, JCB and the Kobe Tourism Bureau will begin marketing trial initiatives aimed at stimulating consumption in Kobe with JCB Cards issued in Indonesia in January 2025.
The partnership will offer special benefits at luxury hotels and traditional Japanese restaurants in Kobe, and it will gradually introduce exclusive benefits for JCB cardmembers at famous tourist spots in Kobe.
Through these efforts, JCB and the Kobe Tourism Bureau aim to create added value for Japanese culture enthusiasts in Indonesia and improve their satisfaction during their stay in Kobe.
In addition, the partnership will conduct behavioral analysis of inbound tourists using statistical data on the consumption patterns of JCB cardmembers.
Based on this information, JCB and the Kobe Tourism Bureau will effectively promote Kobe’s attractions to Indonesian JCB cardmembers and work to build a model that strengthens the response to inbound demand through collaboration between the local government and the private sector.