Achieving over 600 independently minded hotels in most successful year ever
Small Luxury Hotels of the World (SLH), renowned for its independently minded portfolio of boutique properties, celebrates a landmark year, achieving over 600 member hotels. Welcoming 80 new additions in 2024, SLH expands its global footprint in exciting destinations such as Anguilla, Ecuador, Guatemala, India, Lithuania, Pakistan, Poland, Sri Lanka, and Tanzania.
“We’ve enjoyed a remarkable year of growth, making an impact with our small and powerful brand,” said Richard Hyde, Chief Operating Officer, Small Luxury Hotels of the World. He added: “This year, we’ve added a record number of 80 extraordinary hotels, surpassed 600 members, expanded our global team, introduced more compelling partnerships to enhance the diversity within our portfolio, and launched an exciting strategic partnership with Hilton. Demand for luxury boutique hotels continues to soar, and we’re delighted to be at the forefront as we head into our brand’s 35th anniversary next year.”
New Openings For 2025
SLH introduces seven new openings for 2025, including two outposts in Italy. In January, Milan’s vibrant scene will be further enlivened as German designer Philip Plein unveils The Plein Hotel, a playful 13-room property with the mantra ‘your hotel, your rules’, where gastronomic dining and nightlife take centre stage. The Goethe Hotel becomes Rome’s latest one-of-a-kind property in February, paying homage to writer Johann Wolfgang von Goethe and his ‘Italian Journey’. Fusing classic Roman architecture and contemporary design, the hotel is a stone’s throw from iconic landmarks, Trevi Fountain, Piazza di Spagna, and Villa Borghese. Opening in January 2025, Park Lane Copenhagen gives Copenhagen’s seriously stylish hospitality scene a facelift. Overlooking the gardens of Øregård Park and minutes from the sea in Copenhagen’s northern quarter, the 69-room property features a chic all-white palette and provides a unique wine experience.
In April 2025, the ultra-luxury Hermes Galapagos Mega Catamaran sets sail, offering an unrivalled exploration of the Galapagos Islands. The state-of-the-art vessel accommodates up to 20 guests in 12 opulent suites, each featuring private balconies and jacuzzis. Barrington’s Hotel & Residences in Almancil, Portugal, will also open in April. Guests can enjoy the rebirth of this 31-key Vale do Lobo local legend building which has been transformed into a 5-star property with easy access to Algarve’s golf facilities, beaches and outdoor activities. Laguna Coast Resort opens in Naxos, Greece, in May 2025 and is one of 21 additions to SLH’s actively sustainable Considerate Collection. The luxury eco-retreat overlooks the serene Laguna area and is surrounded by pristine nature, ancient landmarks, and the Aegean Sea. It’s a perfect base for guests to explore the area’s rich biodiversity, from seasonal wetlands to migratory bird habitats and cultural treasures like the Temple of Apollo. The famed Levantine Hill Estate, in the heart of the Yarra Valley, will open a stunning new boutique hotel complex, Levantine Hill Hotel, in June 2025. Designed by Fender Katsalidis architects to fit naturally within the landscape, the hotel will be the perfect blend of luxury and comfort.
Other Notable Additions
SLH welcomes the iconic Kozmo Hotel Suites & Spa and Boho Hotel Budapest (opened December 2024) into Budapest’s evolving luxury hotel scene. SLH ventures into more experiential properties, introducing four Tanzanian properties – Siringit Villa in Usa River, Siringit Serengeti Camp in Seronera, Siringit Migration Camp in Kogatende and Xanadu Luxury Villas & Retreat in Zanzibar, all providing a dream safari & beach itinerary.
SLH’s growth isn’t limited just to its impressive hotel signings. In October 2024, SLH launched its revamped customer loyalty programme, SLH Club, followed swiftly by a new app in November 2024, which offers guests a seamless and faster reservation process and innovative features such as integrated route guidance. SLH’s exclusive strategic partnership with Hilton continues to flourish as it welcomes more participating SLH hotels into the programme in early December, taking it to over 400 SLH hotels available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app. These notable developments have demonstrably fuelled growth, resulting in a 9% increase in revenue across all channels compared to 2023, marking the most successful year in SLH’s history.