MYES 2024 combines tourism and retail with exclusive deals, travel packages, live events, and cultural experiences to attract global visitors.
Tourism Malaysia, in collaboration with Mastercard and over 60 local tourism industry players, including shopping malls, retailers, hotels and airlines, announced the launch of the Malaysia Year-End Sales Campaign 2024 (MYES 2024).
Running from 15 November 2024 to 1 January 2025, MYES 2024 offers unparalleled shopping and tourism experiences, encompassing a diverse range of goods, accommodation, transportation, and food and beverage options, with more than 130 exciting activities and promotions awaiting tourists visiting shopping malls across Malaysia.
This nationwide campaign enjoys strong support from key industry associations, including the Malaysia Shopping Malls Association (PPK Malaysia), the Malaysia Retailers Association (MRA), the Malaysia Retail Chain Association (MRCA), the Malaysian Association of Hotels (MAH), and the Malaysia Aviation Group (MAG).
MYES 2024 features a wide array of offerings, including:
- Jaw-Dropping Discounts: Enjoy up to 90% off selected products at participating malls and retailers.
- Exciting Lucky Draws: Win amazing prizes, including a GWM HAVAL H6 HEV and a Toyota Vellfire, with every purchase at selected shopping malls.
- Thrilling Balloon Drop Sessions: Participate in balloon drop events at selected malls for a chance to win RM20,000 in prizes.
- Weekly Special Promotions: Discover exclusive weekly deals on beauty products, clothing, accessories, home appliances, and electronics.
- Brand Merchandise Pop-Up Stores: Explore a wide selection of automobiles, gadgets, IT products, home decor, fashion, as well as health & cosmetic products.
- Live Concert Performances: Enjoy captivating performances by renowned artists.
Foreign tourists can enjoy exclusive offers simply by presenting their passports at customer service counters in participating malls. To further enhance the shopping experience, 7 midnight sale events will be held at various locations: Aeon Mall Tebrau City (29-30 November), Mitsui Outlet Park KLIA Sepang (29-30 November), Freeport A’Farmosa Outlet Park (21 December), Noor Arfa Craft Complex, Kuala Terengganu (21 December), Aeon Mall Kota Bharu (24 December), Sutera Mall Johor Bahru (31 December), and The Exchange TRX (31 December).
Meanwhile, Malaysia Aviation Group (MAG) is offering attractive airfares from several international destinations – including the United Kingdom, Korea, China, Japan, Taiwan, India, Hong Kong, Indonesia, Vietnam, and Australia – with connecting domestic flights to Langkawi, Penang, Johor Bahru, and more. AirAsia Ride also provides promotional code redemptions for convenient transportation to participating malls.
Beyond the shopping opportunities, participating hotels are offering attractive accommodation packages for couples and families, complemented by gastronomic experiences such as afternoon tea, snack packs, and buffet dinners, with some hotels even offering late check-out until 4:30 p.m. A diverse range of tourism activities are also available, from visiting the zoo and Natural Batik Village to enjoying street art, kayaking in mangrove forests, ATV riding, snorkelling, golfing, and river cruises.
YBrs. Dr. Yasmeen binti Yasim, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture stated: “Shopping is a prime component of our nation’s tourism industry. Since January to September 2024, tourist expenditure in the shopping segment reached RM26.98 billion, a significant 63% increase compared to RM16.56 billion logged in the same period in 2023. This represents 36.8% of the total tourism revenue of RM73.2 billion for this period. Hence, we are confident that the reintroduction of the Malaysia Mega Sale campaign this year will further boost this segment’s growth.”