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Friday, May 20, 2022
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Home-based travel agencies launch new social media and email marketing platforms

The COVID-19 pandemic did not slow down Dream VacationsCruiseOne and Cruises Inc.’s marketing investments for its network of franchisees and independent vacation specialists, with the company continuing to invest more than $4 million annually in marketing programs, exclusive promotions and national branding. The home-based travel agencies announce the enhancement of its automated marketing resources for social media, email and digital marketing.

“We are always seeking new ways to support our network of travel advisors as they acquire new customers and build loyalty with existing customers,” said Alicia Linden, director of marketing. “We recognize that we are in a relationship-based industry, so it was important for us to provide turnkey, innovative marketing solutions with personalized customer outreach solutions. Our new marketing tools provide a solution to connect with customers like never before. Plus, with easy-to-understand insights and the ability to make adjustments using a mobile app, our advisors can make data-driven decisions when adjusting their marketing strategy and messaging to increase their customer engagement from anywhere in the world with an internet connection and on any device.”

The social media and reviews management tool provides advisors with an automated social media program with pre-scheduled social media posts in three categories, contemporary, luxury and engagement. As an added bonus, the program also posts content and curates reviews on Google My Business. Posts are personalized with dynamic content, unique for each agency, such as the advisor’s email, phone number or individual website, and are tailored to suit each social media platform’s user experience for increased engagement. The email and digital marketing program is integrated with the three brand’s award-winning proprietary Customer Relationship Management (CRM) system. This means advisors can seamlessly send extremely targeted on-demand emails to their database based on segmentation data such as location, past travel preferences, repeat customers, etc., as well as automated emails for drip campaigns or milestone events such as birthdays and anniversaries which helps develop customer loyalty. In addition to customizable ready-to-send branded email templates that complement the existing emails sent by headquarters on advisors’ behalf, the program gives them the freedom to create custom landing pages, sign-up forms, and build their database with list growth tools.

“As an independent travel agency franchise owner with Dream Vacations, I must wear many hats — I am the CFO, the CEO, the salesperson and trainer, office manager, social media manager and more,” said Carol Nunnery of Cape Girardeau, Mo. “These new programs work together in building brand awareness for my agency and have helped me create a marketing plan that is easy to implement. I love how for my social media I can not only ‘set it and forget it,’ but I can manage my reviews and respond quickly. The email marketing allows me to target a specific client base when I want that extra exposure. Implementing these two programs into daily operations is definitely a winning combination!”

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