Moscow: first trade tourism events after pandemic

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On March 9, Coral Travel held the Spring-Summer 2021 workshop at the Hyatt Regency Petrovsky Park hotel in Moscow. It was the first large-scale event of the company since the beginning of the pandemic. Everybody was eager to communicate not on-line, but face to face.

The event combined traditions of exhibitions, seminars and workshops. So, in 10 conference rooms were held seminars on main travel destinations:  Turkey, Russia, Spain, Tunisia, Cyprus, Greece, Bulgaria, Montenegro, UAE, Tanzania, Maldives, Sri Lanka, VIP tourism and GDS tours. A small exhibition was held in the ballroom with 48 exhibitors from Turkey, Greece, UAE, Tunisia and the Maldives presented the most popular hotels. Greece and Tunisia as travel destinations were presented by national tourism offices.

A new trend of the season is the absence of print catalogues. The online catalogues of Coral Travel were demonstrated on touch screens. The needed info could have been downloaded via QR codes. The printing materials are leaving because of high expenses. The marketing costs in tourism will be cut, new promotional tools are wanted. Still nothing is more effective then personal communication and strong relationships between partners in any industry.