Saudi Tourism unveils virtual trade roadshow

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The Saudi Tourism Authority (STA) has launched an international virtual roadshow under the ‘Journeys in Arabia’ platform, which aims to inform and inspire travel trade partners about the diverse products and experiences on offer in Saudi Arabia.

The virtual roadshow provides a forum for travel trade partners around the world to engage one-on-one with senior representatives from leading destination, experience and hospitality brands based in Saudi. For the first time, partners will have the opportunity to connect and build relationships with local entities, brought together on the one platform. The roadshows are taking place in six markets across the globe with the Middle East roadshow being held on 8-9 March.

Participants in the Journeys in Arabia roadshow series include hotel brands such as IHG Hotels & Resorts, Marriot International, Dur Hospitality, Hilton, Habitas AlUla Resort, Accor Hotels, Bay La Sun& Marina, Ascott, Boudl Hotels & Resorts and Shada Hospitality. Confirmed destinations include Experience AlUla, NEOM and Diriyah Gate Development Authority.

The destination management company (DMC) sector will also have a strong presence with participation confirmed from Al Shitaiwi Tours, Alboraq DMC & Travel Services, Tistahel, Palms Land Tours, MytripCom Travel & Tourism, GoZahid, Shamal Adventures, Discover Saudi (Seera Group), Tetrapylon and Sana Tourism.