The Department of Tourism and Commerce Marketing (Dubai Tourism) has provided a positive outlook of the industry at a meeting with partners and highlighted the robust new safety measures deployed across sectors and new initiatives taken to further enhance the city’s position as a safe destination for global travellers.
Given the strong momentum created by a second-half rebound in 2020, the meeting also explored ways of building on the gains during 2021, a landmark year that will feature the UAE’s 50th-anniversary celebrations and the region’s first World Expo hosted by the UAE.
Presided by Helal Saeed Almarri, director-general of Dubai Tourism, the meeting was held as part of regular dialogue with key industry leaders, paving the way for Dubai Tourism to exchange insights with stakeholders and work with them in aligning on initiatives and strategies.
Almarri commented: “Under the guidance and visionary leadership of Sheikh Mohammed bin Rashid Al Maktoum, vice president, Prime Minister and Ruler of Dubai, our commitment to safeguard the health and wellbeing of citizens, residents and visitors formed the cornerstone of our recovery strategy since the start of the pandemic. We are deeply appreciative of the latest precautionary measures established by Dubai’s Supreme Committee of Crisis and Disaster Management, allowing us to further intensify efforts in cooperation with our stakeholders and partners to ensure Dubai remains open and maintains its position as one of the world’s safest destinations.”
Dubai launched the Dubai Assured stamp, a compliance programme to certify and recognise hotels and other establishments across the tourism ecosystem that have implemented all public health protocols. Inspectors of Dubai Tourism, Department of Economic Development and Dubai Municipality are also taking a zero-tolerance approach to ensure full compliance with the wide range of guidelines that have been outlined by Dubai’s Supreme Committee of Crisis and Disaster Management.
The successful citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC) which gave the city a Safe Travels stamp.