In order to support Bali and showcase the tourism-driven city under the new health protocols, Bali Hotels Association (BHA) has unveiled ‘Bali, A New Kind Of Adventure’, a series of six, one-minute videos. This latest campaign follows hot on the heels of the association’s previous campaign, 60 Days of Virtual Bali, that showed Bali moving through the different stages of letting visitors know, it was not possible to travel to the island, through to getting prepared and starting to welcome visitors back.
This latest campaign video series follows a couple’s daily adventures in Bali over a series of six days. Each video provides links to information on the BHA website where viewers can gain access to the latest information provided by international organisations such as WHO and UNWTO as well as Indonesian government sites.
The information provided covers travel restrictions, public health and safety measures such as physical distancing, wearing of facemasks, and other useful information that will allow visitors to Bali to make responsible and well-informed decisions on how to minimise risks related to Coronavirus while planning their holiday and travels.
The key message is for travellers to enjoy Bali, travel responsibly and take in the Balinese culture and hospitality on each day of their adventures, in a way that will emotionally resonate with them. BHA also wants to show that Bali offers more than just the parties and late nights, as there are also uniquely beautiful parts of the island that the couple captures while experiencing this new kind of adventure.
Ricky Putra, chairman of BHA said: “We draw inspiration from Bali’s vast and rich cultural heritage which is one of our major assets. We continue to carry the message of ‘Bali Is My Life’ as visitors can start exploring Bali again under the new health and hygiene protocols. These videos bring the message of hope and are uplifting and real.”
“The participation and public awareness and cooperation process surrounding the Indonesian Government Program: Clean, Health, Safety and Environment (CHSE) protocols by our members and the general community continue to be the message we are sending out,” he added.
The videos in the series have been released on its social media channels one by one, over a span of 18 days.