The Tourism Authority of Thailand (TAT) ASEAN, South Asia and South Pacific Region, as well as the respective overseas offices in these markets, continue to promote Thailand’s new normal tourism with a series of activities for potential tourists and travel professionals.
Australia – The TAT Sydney Office, in cooperation with the TAT Buri Ram Office, has launched the ‘Hug Thailand Takeover’ initiative, promoting cultural attractions, floral parks, and world-class sport complexes. It also promoted travel packages in partnership with the ONYX Hospitality Group under the ‘Are you ready to book?’ campaign, starting from 21 January, 2021.
To leverage on the popularity of Thai food in Australia and New Zealand, the TAT Sydney Office is working with Chef Palisa Anderson of Chat Thai Restaurant to produce a 5-part food documentary for the SBS Channel, which has more 13 million viewers per month.
India – Thailand remains the top wedding and honeymoon destination in the India market. To reiterate the positive image of Thailand for potential wedding and honeymoon couples and travel professionals, the TAT’s offices in India continue to focus their activities on this lucrative segment.
Indonesia – TAT Jakarta Office is maintaining its partnership with millennials by co-producing travel content with Indonesian bloggers and social influencers in Thailand.
Malaysia – TAT Kuala Lumpur Office organised a lucky draw activity for ‘selfie’ photos with Amazing Thailand banners on buses in Kuala Lumpur and Selangor, for a chance to win Amazing Thailand luggage.
Singapore – TAT Singapore Office organised the ‘Happiness to Amazing Thailand’ lucky draw activity, from 1 November to 31 December, 2020, in partnership with Minor Food Singapore. The activity attracted 500,000 entries. It awarded the lucky winners on 21 January, 2021. See TAT Singapore Office awarded lucky winners of the Happiness to Amazing Thailand campaign.
Vietnam – TAT Ho Chi Minh Office has adjusted its Thailand promotional activities for millennials. It is working with Vietnamese vloggers in Thailand to promote the Thai lifestyle of eat, travel, and shopping in the current new normal situation.