FITUR 2021: 26th Active Tourism Awards announces winners

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The next edition of the FITUR International Tourism Fair, “Tourism Recovery Special,” has announced the winners of the 26th Awards for the Best Active Tourism Product. The competition is organised together with AireLibre (Open Air) Magazine, to boost development and marketing in the tourism industry. It focuses on promoting products in adventure tourism, culture, nature, food and wine, technology development, accessibility, and the environment.

This year’s jury included end consumers, tourism professionals, the media and tourism sector representatives, and it was a challenging task. The nearly a hundred proposals by exhibitors and co-exhibitors at FITUR 2021, stood out for their excellent quality. Finally, after a complex deliberation with over 8000 votes cast by end consumers and professionals, the following products were awarded the prizes: In the national category, Elixe Galicia (Choose Galicia, Galicia), the Holy Grail adventure (Valencia), the Val D’Aran Walking Festival (Lleida, Catalonia), and Barranco de la Leze (Alava, Basque Country).  And in the international category, Cultural immersion in the Orpheus Mountains, Bulgaria, and Korea Tourism Organization’s promotion of 100 Contact-Free tourist sites, Korea.  All six will receive a badge from identifying them as award winners at FITUR’s next edition.

The awards will be presented as part of the FITUR “Tourism Recovery Special” programme, which exceptionally this year takes place from 19th to 23rd May, at Feria de Madrid.