The Tourism Authority of Thailand (TAT) recently organized the Amazing Thailand Health and Wellness Virtual Trade Meet 2020 to keep the country’s award-winning health and wellness sector top-of-mind while travel to Thailand is restricted due to the ongoing COVID-19 pandemic.
Running from 15 to 17 December, the three-day event was attended by 51 Thai suppliers and 86 buyers exceeding the target of 80 buyers. The sellers comprised 13 existing Thai suppliers and 38 new participants across seven product and service sectors from 12 provinces including 26 from Bangkok alone. The 86 buyers hailed from 27 countries, including 37 from Europe and the Middle East, 24 from East Asia (China and South Korea), 16 from ASEAN, South Asia, and Oceania, and nine from the Americas.
Mr. Yuthasak Supasorn, TAT Governor, said, “Due to the current challenging conditions during the COVID-19 pandemic, TAT has taken this opportunity to promote Thailand’s health and wellness industry. People are now more health conscious that ever before, and Thailand is among the world’s top destinations that international tourists want to visit once the situation improves. This is helped because the country is globally recognized for its effective COVID-19 preventive control measures.”
The Amazing Thailand Health and Wellness Virtual Trade Meet 2020 also provided an opportunity for Thai health and beauty tour operators to give information on new products and services in Thailand. It also let them to virtually meet with potential international partners to share best practices or new trends from various professionals overseas. The format successfully utilised two main activities: