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Wednesday, June 29, 2022

MPB, Tourism Ministry looking into potential cooperation, collaboration

Tourism, Arts and Culture Ministry sees good potential in collaborating with Media Prima Berhad (MPB) group, especially in promoting new tourism, arts and their related initiatives and products.

Its minister, Datuk Seri Nancy Shukri said a positive cooperation would help revive and boost the ministry’s activities and promotions via the media giant’s various platforms.

Earlier, MPB group chairman Datuk (Dr) Syed Hussian Aljunid, MPB group managing director Datuk Iskandar Mizal Mahmood as well as MPB news and editorial operations executive director and New Straits Times Press (M) Bhd interim chief executive officer Mustapha Kamil Mohd Janor paid a courtesy visit on the minister at her office, here, today.

The MPB senior management held an hour long close door discussion with the minister on how both parties could work together, especially at a time of an ongoing pandemic.

Speaking to reporters later, Nancy said among the highlight of their discussion was on how to boost the tourism industry, namely ways to encourage and promote domestic tourism, arts and cultural activities during a pandemic.

“It was a very positive exchange and I see a good potential for cooperation between the ministry and MPB. We also discussed a few new things that can be incorporated via MPB’s available platforms, especially in promoting the ministry’s products,” she said.

Nancy said promotions could be in the form of information for Malaysians to know that it is still safe to travel inside the country and thus they should consider domestic holidays since the country is still battling a pandemic.

She said her ministry’s role was also not limited to tourism alone but encompasses other sectors such as food, entertainment, retailers, hotels, which must also be looked after.

Nancy also shared her ministry’s experience in helping those involved in the tourism, arts and culture industry who are currently affected by the pandemic.

“We have been rendering help to those effected, especially entertainers, artist through NGO’s like Karyawan to ensure that they still have food on their table,” she said adding that this included initiatives like the E-Kraf Bazar as well as making personal visits to the affected individuals homes.

Meanwhile, Syed Hussian said MPB’s visit today was part of their effort to seek opportunities for cooperation as well as collaboration with the ministry.

“For instance, the discussion we had today gave us an overview of the various initiatives carried out by the ministry, including tourism promotions and the skills improvement courses provided.

“In a way we are able to help one another for a greater good. We hope after this we can explore (opportunities) because MPB has various platforms to promote the activities that the ministry has and will carry out in future.

“We see the ministry taking various initiatives during this Covid-19 transmission situation to help art activists and parties involved in tourism industry. We to wish to contribute where we can,” he said.

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