Sri Lanka Tourism Alliance boosts innovative SMEs

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Sri Lanka Tourism Alliance said it had started a program to help transform the offering of the small and medium sector by offering scholarships with a US-based partner.

Three scholarships have been awarded under the ‘Transformational Travel Designer Program’ in partnership with US-based Transformational Travel Council.

“The Tourism Alliance has taken time to think about how best we can support the SME sector,” Malik Fernando, Co-Chair, Sri Lanka Tourism Alliance said.

“We understand the importance of building the knowledge and experience required to deliver quality visitor experiences throughout Sri Lanka.

“This is why we partnered with the Transformation Travel Council to provide this great opportunity to the SME sector.”

The Tourism Alliance said it was initially planning to offer one 2000 US dollar scholarship, but three were given due to demand.

Chandika Jayaratne, one of the scholarship recipients is part of the team at Vayu Mannar, a kite surfing company hopes to get better insights into the market and enhance their product.

Andrea Goonesekera at ‘The Fabulous Getaway’ which offers personalized itineraries hopes to use to the opportunity to use the program in the post-Covid period.

Dilsiri Welikala is the third recipient. He is the co-founder and owner of Kitesurfing Lanka, one of the first kiting companies in the country.

“We hope the three participants will be able to take away skills, tools, and connections to bring Transformational Travel to the forefront of Sri Lanka’s tourism structure,” Fernando said