The World Tourism Organization (UNWTO) has released a set of recommendations calling for urgent and strong support to help the global tourism sector not only recover from the unprecedented challenge of COVID-19 but to ‘grow back better’. The Recommendations are the first output of the Global Tourism Crisis Committee, established by UNWTO with high-level representatives from across the tourism sector and from within the wider United Nations system.
Recognizing that tourism and transport have been among the hardest hit of all sectors, the Recommendations are designed to support governments, the private sector and the international community in navigating the unparalleled social and economic emergency that is COVID-19.
“These specific recommendations give countries a check-list of possible measures to help our sector sustain the jobs and support the companies at risk at this very moment. Mitigating the impact on employment and liquidity, protecting the most vulnerable and preparing for recovery, must be our key priorities,” said UNWTO Secretary-General Zurab Pololikashvili.
Recognising the diverse realities in each country as well as the evolving nature of this crisis, the document will continue to be updated.
We must support the sector now while we prepare for it to come back stronger and more sustainable
“We still do not know what the full impact of COVID-19 will be on global tourism. However, we must support the sector now while we prepare for it to come back stronger and more sustainable. Recovery plans and programmes for tourism willtranslate into jobs and economic growth.” added the Secretary-General.
The Recommendations for Action are the first comprehensive set of actions governments and private sector actors can take now and in the challenging months ahead. Mr Pololikashvili stressed that “for tourism to fulfil its potential to help societies and whole countries recover from this crisis, our response needs to be quick, consistent, united and ambitious”.
In all, this new guide provides 23 actionable recommendations, divided into three key areas:
UNWTO formed the Global Tourism Crisis Committee to guide the sector as it responds to the COVID-19 crisis and to build the foundations for future resilience and sustainable growth. The Committee comprises representatives of UNWTO’s Member States and Affiliate Members, alongside the World Health Organization (WHO), the International Civil Aviation Organization (ICAO), and the International Maritime Organization (IMO). The private sector is represented by Airports Council International (ACI), Cruise Lines International Association (CLIA), International Air Transport Association (IATA) and World Travel and Tourism Council (WTTC) to ensure a coordinated and effective response.