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Tuesday, August 16, 2022

German National Tourist Board: Biggest ever boost to the German inbound tourism industry

The fall of the Berlin Wall in November 1989 and German reunification the following year have been the strongest drivers of growth for inbound tourism in German history.
Shortly after reunification (joint statistics only exist for the period from 1993 onwards), more than 31 million overnight stays by international visitors were recorded in the former West Germany, and 3.4 million in the former GDR. Between 1993 and 2018, the number of overnight stays by international visitors for Germany as a whole more than doubled, from 34.7 million to 87.7 million. A success story that led to the ninth record result in a row in 2018. The long-term growth in inbound tourism to Germany since reunification has outpaced the growth in tourism at both European and global level.
Immediately after the 2006 FIFA World Cup, the GfK Roper Nation Brands Index that records the brand equity of countries saw Germany claim the top spot for the first time among the 50 nations ranked. Since then, Germany has never left the top three. The World Economic Forum’s Global Competitiveness Index ranks Germany third out of 140 states as a place for conducting business. This is also reflected on the supply side, with Germany securing third place in the Travel & Tourism Competitiveness Index.
The actual travel behaviour of international tourists in reunified Germany illustrates the balance between supply and demand: number one cultural break destination for Europeans, number one international trade fair destination, number one in Europe for conferences and meetings, number one city-break destination for Europeans, number two in Europe as a destination for international luxury travel, and number one travel destination for young Europeans (15 – 24 years).
Berlin dominates inbound tourism in eastern Germany, with 15.1 million overnight stays by foreign visitors. Among all 16 federal states, Saxony is in ninth position in 2018 with 2.2 million overnight stays by international visitors, Brandenburg and Mecklenburg- Western Pomerania are 11th and 12th with 1.1 million each, and Thuringia and Saxony- Anhalt are in 13th and 14th position with 0.6 million each.
In 1993, the new federal states in eastern Germany, including Berlin, accounted for just under 10 per cent of Germany’s total inbound tourism trade. By 2018 this figure had more than doubled to over 23 per cent.

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