Visit Rogers launches new music tourism streaming series

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A new music series will debut at 6 p.m. Saturday (Feb. 1) at the Arkansas Arts Academy in downtown Rogers.

The streaming series, presented by Visit Rogers, the Destination Marketing Organization (DMO) for the city of Rogers, is called Amplify. It follows musicians as they rediscover their roots, inspiration and the places that made their journey possible. Amplify’s first season, according to a news release, begins with four episodes featuring three musicians in Rogers and can be viewed online at Places.Travel.

Barrett Baber, a key musician in the series, is an established singer/songwriter and was a finalist on the NBC series “The Voice” in 2015. Baber has strong roots in Arkansas and Rogers and shares some of his hardships as a professional musician.

Caleb Enyart is an alt-rocker who has spent his life in Northwest Arkansas. Amplify follows his journey as he manages touring with his band, making music and a family. The youngest musician in the series, Sierra Carson, is a student at Arkansas Arts Academy. Her path is at a crossroads while she decides if she will dedicate her life to music or go to college after graduation.

As Amplify builds, it highlights another major actor in the series: the city of Rogers. The people, businesses and opportunities are all brought together by Rogers where the locals are all working to support the musicians in the series.

“The goal of Amplify is to tell the compelling story of the music scene in Rogers through the eyes of these artists, and deliver this branded, episodic content where and when viewers can watch it,” says Visit Rogers Executive Director J.R. Shaw. “We are creating awareness of Rogers as a music destination for new markets through this online platform.”

Amplify is produced by Odyssey, the studio at Miles Partnership and producer/director, Jessica Schoenbaechler.