Visitors to the Hawaiian Islands spent a total of $1.33 billion in November 2019, an increase of 3.4 percent compared to November 2018, according to preliminary statistics released today by the Hawaii Tourism Authority (HTA). Visitor spending includes lodging, interisland airfare, shopping, food, car rental and other expenses while in Hawaii.
Tourism dollars from the Transient Accommodations Tax (TAT) helped to fund a number of community events statewide during November, including the Hawaii International Film Festival, the Kauai Old Time Gathering, and the XTERRA Trail Run World Championship. Tourism dollars also helped to fund a series of symposiums statewide in partnership with Hoola Na Pua, aimed at educating Hawaii’s visitor industry about how to recognize and report sex trafficking.
In November, visitor spending rose from U.S. West (+5.3% to $563.7 million), U.S. East (+4.9% to $305.0 million) and Japan (+5.7% to $181.2 million) but declined from Canada (-2.6% to $98.6 million) and All Other International Markets (-4.6% to $173.4 million) compared to a year ago.
On a statewide level, average daily visitor spending increased (+3.3% to $197 per person) compared to November 2018. Daily spending by visitors from Japan (+3.1% to $253 per person), U.S. East (+2.0% to $222 per person), U.S. West (+2.9% to $178 per person), Canada (+4.3% to $165 per person) and All Other International Markets (+7.2% to $214) were higher than last year.