STR ranks Middle East hotel brands pipeline
The hospitality company has 11,186 keys in supply and 7,251 pipelined under the Millennium Hotels & Resorts brand in the region, the October 2019 STR report revealed.
To cater to every segment of the travel market, Millennium Hotels and Resorts MEA opened 11 properties under a diverse range of brands in 2019, introducing new modern and tech-enabled concepts such as Studio M, Millennium Place and Millennium Central in the region.
With a robust expansion strategy targeting more than 15,000 new keys in the Middle East within the next three years, the region’s largest growth market, Saudi Arabia, has become a development focal point, with the group on track to operate 25 hotels in the kingdom by 2025.
“Our priority remains to provide our guests with a first-class experience”
The Middle East witnessed a 10% increase in total international tourist arrivals in 2019 and key destinations such as Dubai, where Millennium Hotels and Resorts has a strong presence, ranked as the 4th most-visited city and 5th most popular leisure destination globally, according to the STR report and Dubai Tourism data.
Kevork Deldelian, chief executive officer, Millennium Hotels and Resorts MEA, said: “We are heading steadfast towards achieving our goals and our leadership position in the STR inventory rankings is testament to this however, our priority remains to provide our guests with a first-class experience and to create sustainable profit streams that secure long-term value for our hotel owners.”