Advertising platform travel audience launched by Travel Technology Company Amadeus, in the largest and fastest growing travel market in the world its aim is to aid advertisers reach consumers.
Head of travel audience, Asia Pacific, Tiago Morais de Relvao, said the platform has a “unique advantage” thanks to the work Amadeus does across the globe with “hundreds of airlines, airports, hotels, travel agents, rail operators and destination marketing organizations”. Over 1.6 billion people a year are connected to local travel providers in over 190 countries.
“We look forward to helping brands and advertisers reach millions of active travel searchers throughout Asia Pacific,” he said. The network will touch viewers on “any medium across any device, research, booking, and when they pass through the various stages of the voyage,” he said.
The platform is promoted to allow travel advertisers to place targeted dynamic advertisements on travel websites, such as travel information web pages or travel meta search websites.
In 2013 Amadeus acquired travel audience, across EMEA for the last six years it has been serving brands and advertisers. Currently, over 300 advertisers on board are claimed by the company, including the Ministry of Environment and Tourism of Mongolia and Chubu Centrair International Airport, Nagoya Japan.
The APAC region generated USD 1.9 trillion in domestic and outbound travel expenditure in 2018 and USD 3.7 trillion forecasted by 2025.
Travelers from Asia Pacific in general are becoming more experienced across all age groups despite not having a single consistent profile, noted by the company in the Future of Retail Travel in Asia Pacific report released earlier this year.
This linear process has been transformed into a more fluid and spontaneous continuum due to the sophistication in smart phone and mobile technology, the report stated.