Sabre and ATPCO signs a new retail agreement

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Sabre has signed a long-term deal to distribute the content of ATPCO’s Route happy.

Building on the mutual existing partnership of the companies, the new agreement advances Sabre’s omni-channel retail and distribution approach for traditional and NDC-enabled solutions.

The new scope of distribution includes, in addition to Sabre GDS, Sabre’s air shopping APIs and direct airline shopping and merchandising solutions.

Apart from accessing the API, ATPCO will also provide Sabre for the first time with flat file access to Routehappy Rich Content. This speeds up the rate at which Sabre is able to integrate the concise and graphical functionality of Routehappy across its apps, including Sabre Red 360 and Sabre Dev Studio APIs and in direct platforms of the airlines.

“Our extended partnership with ATPCO further reflects Sabre’s dedication to modernizing our consumers’ retail experience through next-generation channel-wide sales, logistics and fulfillment capabilities,” said Wade Jones, Ceo, Sabre Travel Network. “With ATPCO’s Routehappy Rich Content today and in the future as the airline industry continues to evolve, this long-term partnership will allow us to improve our leading air shopping solutions.”

Sabre will continue to support the Next Generation Storefront (NGS) model of ATPCO, which allows sales channels to modernize customer’s shopping experience.